About Woodland & Rich
Under the Woodland & Rich brand, we hope to continue the decades old reputation of great customer service and being the best value in our industry!
Our Owners
Aaron and Jamie Underwood, and their two children, moved from their hometown of Ft. Myers, FL. to DeLand, FL in 2006 to take a director position with a local non-profit (Young Life). In 2013, after 19 consecutive years of work in the nonprofit sector, the Underwoods decided it was time to start providing for the non-profits in a different way with the purchase of a small embroidery shop.
“Our goal was to purchase a small business and grow it to something large enough to support non-profits through financial contributions, time invested and sharing our experience in the nonprofit field.” Years later and after merging a few acquisitions, their vision has become a reality.
The Underwoods feel blessed, not just because of their success, but also because of their failures and struggles. “We have given and received, succeeded and failed, and through it all we have grown in our appreciation of life and ultimately the One who gives us life.”
